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Embracing the Next Wave: How Emerging Tech is Reshaping UX & Innovation
As we enter what many call the fourth industrial revolution, where AI, IoT, AR/VR and data converge, UX is no longer just about “nice interfaces” but about enabling seamless human-tech collaboration.
Shelby Whitelaw
Nov 32 min read


UI vs. UX: The Art and Science of Designing for People
User Experience (UX) design is all about how something feels. User Interface (UI) design, on the other hand, is about how something looks and responds.
Shelby Whitelaw
Oct 212 min read
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