All Posts

Ethical UX helps ensure that users are not just guided efficiently, but treated fairly. It prioritizes clarity over cleverness and respect over persuasion. As designers, our choices shape how much control users have, how informed they feel, and whether they trust the product at all.

User research is one of those things that sounds straightforward until you’re actually the one responsible for making sense of people’s behaviors, pain points, and motivations. Across my projects, from designing an accessible banking website to modernizing a Kenyan school’s first digital platform, I’ve learned that research isn’t a single step in the process. It’s the foundation that guides every design decision that follows.

As we enter what many call the fourth industrial revolution, where AI, IoT, AR/VR and data converge, UX is no longer just about “nice interfaces” but about enabling seamless human-tech collaboration.

User research reveals why people behave in certain ways: the frustration behind a broken flow, the expectation that went unmet. Analytics tells you what they did, how much, and when. 

User Experience (UX) design is all about how something feels. User Interface (UI) design, on the other hand, is about how something looks and responds.

Understanding the psychology behind user decisions allows designers to move beyond usability and create experiences that truly resonate. When we design with human behavior in mind, we don’t just make products easier to use, we make them harder to forget.

As a UX designer, accessibility means more than checking boxes on a compliance list. It’s about understanding the barriers that might prevent people from using a website, app, or product—and designing intentionally to remove them. Whether it’s visual impairments, cognitive differences, motor challenges, or temporary conditions like an injured hand or bright sunlight on a phone screen, accessibility affects all of us at some point.

In UX design, one of the most valuable tools we have is empathy. Before we can design anything meaningful, we need to understand the people who will use it. That’s where empathy mapping comes in. An empathy map is a simple but powerful framework that helps teams visualize what users say, think, do, and feel during an experience. By externalizing this knowledge, designers and stakeholders can align around user needs and identify gaps in research that need more attention.