Shelby Whitelaw
UX Design | Web Design | Digital Marketing
Phone:
Email:
Based in:
Beverly Hills, Michigan 48025
A Bit About Me
I’m a UX designer passionate about creating digital experiences that are intuitive, inclusive, and grounded in research. My journey started with a background in communication and UX design, where I discovered how empathy and accessibility can transform technology into something more human. Since then, I’ve built experience across academic and professional settings—from conducting user research on emerging technologies to developing responsive websites and digital strategies.
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I believe the strongest design happens when creativity meets strategy. That’s why I approach every project with curiosity, adaptability, and collaboration, focusing on solutions that truly serve people while meeting organizational goals. What sets me apart is my ability to bridge research-driven insights with creative problem-solving, ensuring every project is both meaningful and effective. I’m excited to keep growing as a designer and to contribute to work that delivers lasting impact for users and businesses alike.
Relevant Experience
Google UX Design Certificate
January 2023 – July 2023
Communications and Social Robotics Lab, Western Michigan University
Sep 2024 – Apr 2025
EMMA International Consulting Group – Birmingham, MI
Jul 2025 – Present
Completed Google’s UX Design Professional Certificate, building a full banking website from concept to high-fidelity prototype in Figma. Conducted usability testing, surveys, and interviews to gather feedback and refine designs, applying accessibility standards and user-centered design practices.
Researched user interactions with augmented reality and holographic devices, incorporating findings into prototypes and design solutions. Developed an accessibility-focused website for a Kenyan high school using HTML, CSS, and JavaScript, while leading weekly research sessions to analyze data and align projects with human-computer interaction best practices.
Design and manage responsive websites and prototypes in WordPress to enhance accessibility and brand adherence. Spearhead digital marketing campaigns across social media, blogs, and email, while analyzing performance metrics to optimize engagement. Collaborated with Eli Lilly to support international marketing for a new diabetes medication launch in 30+ countries.