Design Process & Thinking

User Experience (UX) design is all about how something feels. User Interface (UI) design, on the other hand, is about how something looks and responds.

Understanding the psychology behind user decisions allows designers to move beyond usability and create experiences that truly resonate. When we design with human behavior in mind, we don’t just make products easier to use, we make them harder to forget.

In UX design, one of the most valuable tools we have is empathy. Before we can design anything meaningful, we need to understand the people who will use it. That’s where empathy mapping comes in. An empathy map is a simple but powerful framework that helps teams visualize what users say, think, do, and feel during an experience. By externalizing this knowledge, designers and stakeholders can align around user needs and identify gaps in research that need more attention.