Social Media Management
Role: Content Strategist and Marketing Specialist
At EMMA International, I manage all corporate social media platforms, overseeing content creation, scheduling, and analytics to strengthen brand visibility across a global audience. I lead the strategy and creative direction for daily posts, ensuring every piece aligned with the company’s tone, visual identity, and ongoing initiatives in regulatory and quality consulting.
Each post is designed to inform, engage, and position EMMA International as a trusted leader in the life sciences industry. Working closely with leadership, I develop targeted content calendars, researched trending industry topics, and implement brand storytelling techniques to make complex subjects approachable for a wider audience.
Content Creation & Strategy
I created and distributed content to over 12,000 followers across LinkedIn, Instagram, Spotify, Facebook, Twitter, TikTok and YouTube, combining thought leadership, visual storytelling, and real-time engagement. This included blog excerpts, case study highlights, podcast previews, and campaign announcements.
Daily posts were optimized for timing, format, and audience behavior using platform analytics and competitor insights. Every caption, visual, and hashtag was tailored to reflect EMMA’s professional yet accessible brand tone.
